Creating a better world for pets. Provide a wide range of genetic testing for pet owners and breeders, as well as veterinarians.
Origen is part of a community: it shares the love for pets and considers them part of the family. It wants to build a world where they get the best possible care.
Timeline
Ongoing
Services
Webdesign
UX Strategy
Webdesign
Origen's website is an interactive catalogue highlighting the importance of genetic testing in 3 species—dogs, cats, and horses. It had to showcase the variety of tests and information each would provide, resulting in visually stimulating graphics explaining the differences.
The colour code created is a visual queue to differentiate species. It has a continuous application throughout several brand assets, channels, and touchpoints.
UX Strategy
The website has a straightforward e-commerce platform structure. Mapping out the customer journey is essential to identify all the necessary action items and pivotal moments.
Using a comprehensive mapping tool can provide a clear overview of the entire process, helping optimize the user experience and increase sales.
Ongoing project with a full range of brand elements.
Logo, Copy, Packaging, Webdesign, Private self-service area, Newsletter…
