Currently “Swiss-gridding” a vegetable garden. I mix green with white and bits of red here and there.
In collaboration with
Gen Design Studio
My first mobile app project for the leading telecom company in India. I partnered closely with account managers, creative leads and team members, to develop a strategic direction and deliver an outstanding digital experience, within a range of digital media types and emerging interactions.
Started my partnership with Gen Design Studio, whose versatility has influenced me greatly. I’ve been part of the team as a Graphic and a Digital Product Designer and I was happy to see some of the work I was directly involved, stand out.
Critical writing about design and visual culture.
Critical writing about
design and visual culture.
Together with friends, I co-created a magazine which we used as a platform for graphic expression, accompanied by original articles. This project taught me how design is great when is invisible and I feel nostalgic every time I think about it.
I’m currently senior designer at Gen Design Studio.
Early on, I discovered design is a balance between artistic expression, form, and function, while it responds to a program. Along the way, living and studying in the Netherlands—rooted in modernist design—has greatly influenced my craft and sensitivity.
I've become a hands-on designer eager to build meaningful tools, use technology to create unexpected experiences, design something honest, convince my clients of why that’s important, and make sure people feel something. This is the work I want to be doing. Selectively seeking new projects!
I’ve worked with different people, from various backgrounds and ethnicities, and several companies.
With most, it was exciting and fluid, with others challenging. In the end, one thing prevailed—strategic thinking and concept applied to the creative process is imperative, regardless of the project.
Amongst them are the biggest organisations in the world.