Now

Currently “Swiss-gridding” a vegetable garden. I mix green with white and bits of red here and there.

Timeline Project
Timeline
Vegetable Garden
Role

Garderner

Country

Portugal

Duration

Everyday
off-the-clock

Related event: Working with
Timeline Project
Project
MyAirtel App

In collaboration with
Gen Design Studio

Role

Lead
Designer

Country

India

Duration

6 months

2017

In collaboration with

Gen Design Studio.

My first mobile app project for the leading telecom company in India. I partnered closely with account managers, creative leads and team members, to develop a strategic direction and deliver an outstanding digital experience, within a range of digital media types and emerging interactions.

Image
Image
Related event: USA PORTUGAL
2010
Timeline
Event
Gen Design Studio
Role

Designer

Projects Completed

50+

Working Together

5+ years

Teams Led

6

Projects Completed

50+

Teams Led

6

2010
Image Image Image Image
Featured Projects
Brand identity for a sports federation.
Magazine for a university theatre show.
Brochure for an outsourcing company.
Brand identity for a wine bar.
Packaging for a honey brand.
Book about the European youth programs.
Business site for major US telecom.
Website for major India telecom.
App for the same major India telecom.

Started my partnership with Gen Design Studio, whose versatility has influenced me greatly. I’ve been part of the team as a Graphic and a Digital Product Designer and I was happy to see some of the work I was directly involved, stand out.

Related event: 6x
Fox
Fox
Timeline
Project
Gen Design Studio
Role

Designer

Editor

Projects Completed

6years

4 issues

About

Critical writing about design and visual culture.

2009
About

Critical writing about
design and visual culture.

Related event: Catarina Sobral

Together with friends, I co-created a magazine which we used as a platform for graphic expression, accompanied by original articles. This project taught me how design is great when is invisible and I feel nostalgic every time I think about it.

Timeline
About
101

I’m currently senior designer at Gen Design Studio.

Catarina
Catarina Catarina Catarina
Timeline
About
101

I’m currently senior designer at Gen Design Studio.

Early on, I discovered design is a balance between artistic expression, form, and function, while it responds to a program. Along the way, living and studying in the Netherlands—rooted in modernist design—has greatly influenced my craft and sensitivity.

I've become a hands-on designer eager to build meaningful tools, use technology to create unexpected experiences, design something honest, convince my clients of why that’s important, and make sure people feel something. This is the work I want to be doing. Selectively seeking new projects!

Obsessions
Typography
Dancing
Practical Utilities
Geometry
Favourite Graphic Work
The Public Theatre
– Paula Scher
Countries Worked In
Portugal
Netherlands
USA
India
Obsessions
Typography
Dancing
Practical Utilities
Geometry
Favourite Graphic Work
The Public Theatre
– Paula Scher
Related event: I Graphic, UX, Digital, Photography
Timeline
More
Clients and Press
4x work published | 1x Hiiibrand Award (Ico-D)

I’ve worked with different people, from various backgrounds and ethnicities, and several companies.

With most, it was exciting and fluid, with others challenging. In the end, one thing prevailed—strategic thinking and concept applied to the creative process is imperative, regardless of the project.
Amongst them are the biggest organisations in the world.

Dopress Books
Gestalten
Index Book
Logo Of The Day
Hiiibrand Award (Ico-D)
Airtel Airtel telekom. fadu saxo minho
“Especially with such a well thought out and superbly executed new logo.”