eBusiness site and self-care portal that serves more than 3.5 million business customers. The challenge was to reach small and medium-size business audiences with a consistent digital voice and brand tone.
Timeline
2012–2016
Services
Product Design
UX/UI Design
Design and development of a holistic digital B2B customer experience that captures all products and service functions across geographies by combining multiple experiences and platforms.
Digital Styleguide and Patterns Library, creating for the first time a digital visual language and a design system for the brand.
The result was a transformed shopping experience into a unified service that includes key functions, tools, and dashboards and re-architected support content capabilities, tooling, and product relevance.
Customers were provided with easy-to-use tools to guide them through a purchase: a configurator, comparison tools, check availability maps, and a progress tracker, which provides an on-rails checkout.